Camden’s Toronto Office in High Gear Despite Crisis
Recent work covers retail and education sectors
Toronto, September 14, 2020 – Camden’s Toronto office is enjoying its busiest period since it launched in 2017. With new assignments from long-standing clients, continued inter-office collaboration within the Camden network—notably in Lyon—and several new accounts, the agency’s services are in high demand, especially design, advertising and media (the Toronto office is the agency’s media hub).
After a public request for proposals, Ontario's MonAvenir and Providence Catholic school boards, which serve thousands of French-speaking elementary and high school students in the Greater Toronto Area and southern Ontario, tasked Camden with repositioning the brand, renewing their creative platforms and strategically planning their promotional campaigns over the next three years.
Also in the education sector, Vancouver's Collège Éducacentre, the only French-language post-secondary institution in BC, asked Camden to carry out digital media and SEM planning for the launch of two new programs.
Groupe St-Hubert selected Camden to handle media strategy and promotion as they launch several ready-to-eat products sold in supermarkets across Canada, including Swiss Chalet, St-Hubert and Montana's brands.
Meanwhile, Spärkel, the only carbonated beverage system that doesn't require a CO2 canister, entrusted Camden’s Toronto office with content strategy, creation and production, mainly for social media.
GlenDimplex, world leader in electrical heating based in Dublin, Ireland, has opted to leverage Camden Toronto’s expertise in e-commerce and digital media integration for its Convectair brand, with the agency slated to reposition the brand and develop a creative platform in the coming months.
“Running full tilt like this is all the more satisfying in these trying times,” said Camille Poulin, Vice President, Media, Partner at Camden. It has been our privilege and honour to earn the trust of so many new clients from coast to coast. Our sole mission is to deliver measurable results—to nurture long-term relationships grounded in success.’
